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Liana E. Evans - Professional ResumeSEO Resume ::: Search Marketing Strategy Resume ::: Social Media Resume ::: Word of Mouth Marketing ResumePDF Version of Resume ::: contact: li -a-t- lianaevans dot com Liana is a social media marketing expert and online marketing professional who specializes in SEO (Search Engine Optimization), Social Media, Word of Mouth Marketing and Search Marketing Strategy. She has over 10 years experience in the online world from both an extensive technical viewpoint from programming and databases to a deep understanding of marketint websites online through search engines and other web 2.0 sites.
PROFESSIONAL SKILLSETSearch Engine Optimization (SEO)/Search Engine Marketing (SEM).
Technical: Database, Web Development, Software & LanguagesSQL Server administration and development. Oracle 8i, SQL *Plus Script, Oracle Designer 2000, PL/SQL, Microsoft Access, Dbase & DB2. Creation & Analysis of data models, diagrams, configurations, redundant data, & crosswalk tables . DreamWeaver MX, Flash MX, Visual Interdev, & Cold Fusion Studio. Experienced with: MS Visio. Microsoft Office & Project, Adobe Photo Shop. Visual Basic, VB.NET, ASP, Cold Fusion, SQL, PL/SQL, T-SQL, XML, HMTL, Java Script, VB Script, CGI, Perl.EDUCATION
WORK EXPERIENCEKeyRelevance August 2007 to PresentDirector of Internet Marketing. Plan strategy and implementation for all search engine optimization, social media, and word of mouth marketing clients. Manage technical efforts for creating feeds for products, videos and all forms of content. Responsible for creation and optimization for online Public Relations efforts for clients. Document, present plans and strategies for clients. Research market space for each client for competitors and realistic possibilities of gaining market share. Suggest new plans for clients to attain greater share of their market space online. Responsible for additional content optimization strategies for clients in areas such as images, videos, products, blogs, etc.
Commerce360, Inc. June 2006 to August 2007Online Marketing Manager, Natural Search, Social Media, Word of Mouth Marketing. Plan strategy and implementation for all natural search optimization for all clients. Manage efforts for shopping comparison engines, and media buys. Plan, strategize and implement social media and word of mouth marketing projects. Document, present plans and strategies for clients. Research market space for each client for competitors and realistic possibilities of gaining market share. Suggest new plans for clients to attain greater share of their market space online. Responsible for additional content optimization strategies for clients in areas such as images, videos, products, blogs, etc.
QVC, Inc. January 2005 to June 2006Online Marketing Manager, Natural Search. Manage all aspects of Natural Search Optimization for QVC.com, a multi-channel retail internet e-commerce shopping site. Manage efforts to remove the framing architecture from the website, as well as handling all optimization tagging for the web pages created for the website. Established best practices and training procedures for future search optimization efforts. Create/Review/Edit all NSO copy being created for new and existing pages on QVC.com. Managing several teams from copywriters to programmers to ensure the Natural Search Optimization efforts are an established process. Created XML sitemap files of product detail pages, to ensure spider crawls to essential pages of QVC.com.Sponsored & managed several successful key holiday (2005) projects that gave QVC.com the opportunity to take advantage of natural search despite the framing architecture of the site. Several brands and departments experience over 500% increase in sales, and over 700% in traffic, compared to the 2004 holiday season. Managed paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN for Electronics department on QVC.com. Handled promotional search marketing efforts for new brands and new departments in the electronics arena. Analyzed campaigns for effective ROI, and effectiveness of bring in new customers to QVC. CrossRoads Multi-Media May 2002 to May 2005President, Owner. Run all aspects of a search engine optimization / web / multi-media start up firm. Consult with clients about website projects (creation/redesign), search engine optimization, e-commerce initiatives, database design, advertising & marketing on the web. Create & maintain ASP, Cold Fusion dynamic sites with SQL or Oracle database backends. Offer instructional services to companies and schools in web design, HTML, Database Design and web/search marketing. Search marketing efforts for clients websites, including e-newsletters, email campaigns, affiliate programs, pay for click campaigns, content placement campaigns.
Schoeneman Corporation, Empire Beauty Schools April 2003 to February 2004Senior Visual Basic Programmer . Responsible for maintaining a Point of Sale system for 32 beauty schools using Visual Basic, Crystal Reports, MS Access and MS SQL Server. Utilize SQL Server to create XLS and Crystal Reports extracts for downloading. Coding bug fixes, developing enhancements, deployment and training of new version of the POS. Generate reports utilizing Crystal Reports and MS Word. Handle help desk calls.
Schuyl, Inc., Pottsville , PA February 2002 to April 2003Project Manager/Senior Developer. Responsible for managing all aspects of start up web development firm and its employees. Responsible for attaining sales and management of IT projects proposals, deadlines, billing. Handled all search engine optimization for client websites. Developed code for websites, databases and custom applications utilizing Visual Basic, Cold Fusion, ASP, Crystal Reports, SQL, etc. Search engine optimization/paid search for company and client web sites as well as pay per click search engine campaigns. Utilize MS Visio to create database, system and website layouts. Search Marketing efforts for client websites, including paid search, email campaigns, electronic newsletters and forum creation.
Programmer for PA Government Contracts (contract positions) April 2001 to February 2002
Pipeline Interactive, Lebanon , PA July 2000 to March 2001Responsible for programming on web projects, search optimization projects & database development. Create and maintain ASP, Cold Fusion sites that required SQL or Oracle database. Utilize MS Visio to create database, system and website layouts.Creation of proposals for client projects. Research, proposal and discussion of web and database technologies.
Solution Bank, Inc., Houston , TX (contract position) May 1999 to July 2000Responsible for the management of web application based projects. Kept projects on track, on time and under budget with high client satisfaction. Generate RFPs & Proposals. Responsible for maintenance & development of SQL Servers. Development of web applications via ASP, Cold Fusion, VB, SQL Server, Oracle & Access. Creation of websites optimized for search engines.
ACTIVITIESSchuylkill Keep It Pretty - Executive Board Member 2004 - 2005Schuylkill Leadership Association - Executive Board Member 2004 - 2005 Forward With Frackville, President 2002 - 2005 Frackville Recreation Board 2002 - 2005 Frackville Business & Professional Association, Secretary 2001 - 2005 Frackville Rotary |
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