Liana E. Evans

I'm a self-proclaimed "search geek", I love the industry both from a marketing perspective and a technical one. The technical one is what brought me into the industry. Back in 1995, I started trying to figure out just how these "hobby" websites of mine were ranking in Alta Vista, Northern Lights and Excite, the logical programming side of me was detirmined to figure it out. I'd build and create websites "part-time" for friends and family who had businesses and needed help.

Back in those days, most of us couldn't make a living doing what we do now, search marketing was just in its infancy. People were only starting to discover search engines and heck, Google wasn't even a twinkle in Larry and Sergei's eyes yet. My part time hobby was my passion, and among my friends I got called "search gal."

Flash foward to 2007, and online marketing has exploded since 1995, and currently I'm the Search Marketing Manager at a great startup called Commerce360, where I am responsible for the SEO (search engine optimization), SM (Social Media) and WOMM (Word of Mouth Marketing) strategies and implementation for our clients. From time to time, I have a hand in developing our Paid Search Marketing (PPC and Media Buys) strategies with our clients. I'm also a speaker at Search Engine Strategies, a moderator for Cre8asite Forums in the SEO and Social Media Categories and I run and write for the popular blog Search Marketing Gurus.

For a little bit more about me, check out the links on the left or bottom, the "About" section has a little bit more about me personally, the "Speaking" section lists my speaking engagements, the "Writing" section lists some articles, the "Blogs" sections is a list of the blogs I own, write for or contribute to, "Photos" gives you some links to photos I've taken at events and some of my personal favorite and lastly, the "Resume" section is pretty self explanitory.